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Forms app, risk, or opportunity for your organization?
The use of apps in society is a well-known phenomenon.However, employees within organizations also regularly use “free” Apps. Sometimes even without the knowledge of management and/or the ICT department. However, does this also mean that organizations and companies can use the technology of apps without risk? Because there are big differences between private and business […]
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Tips for Retargeting
Make sure that users do not feel persecuted. Don’t bombard them with retargeting ads either, because they are particularly sensitive to this form of advertising. Other variants of retargeting Other variants of retargeting have little in common with the described display ad retargeting. Only a brief mention should be made here: Search Retargeting Newsletter retargeting […]
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This is why webinar marketing is worthwhile
Since Covid at the latest, webinars have become part of everyday life in B2B marketing. Not least because the format is ideal for customer acquisition. In this article, we explain how and why webinar marketing works. Webinars have always been a popular content format. Especially among providers of high-priced services that require explanation. Marketers and […]
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What is a customer journey map?
A customer journey map outlines the path that the customer takes to make a purchase. Important components are the touchpoints, i.e., the intended points of contact. In addition, the departments concerned are often listed. What does a customer journey map include? An essential part of a customer journey map is all touchpoints from the first […]
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Your website needs these 5 elements for lead generation
The Lead Magnet Personal contact information has a lot of value. Ask yourself: How willingly and voluntarily do you give your personal information to previously unfamiliar companies? Probably rather unwillingly. Consequently, there needs to be an incentive, i.e. added value, for website visitors to give you their contact data. Otherwise, it wouldn’t be a fair […]