This is how a website picks up visitors optimally Part – 2
The starting point is always the need for information. Without this, no one calls up a page. Something has aroused interest, now the task must be to “pick up” this interest in the best possible way. In practice, the starting page is already a problem. Although these are often designed in an aesthetically pleasing way, […]
How many questionnaires answered in which language?
In the case of multilingual surveys, you can see in the tool in the evaluation menu with the result filters how many questionnaires are available in each language: you can filter according to the language of the participants. In addition, the set language filter can also be applied during the raw data export, so only […]
Taking a scrolling screenshot: This is how to do it easily on Windows and Mac
If you open a web page and want to take a scrolling screenshot, you have to take a screenshot for one part and then a screenshot for another. Then you merge the screenshots in an image editor. In fact, some utilities have the ability to scroll screenshots. In other words, they can capture windows and […]
Public statistics of your forms in HeyForm
A much-requested feature of HeyForm has been to be able to share statistics and details about respondents with, for example, colleagues and customers, without giving them access to the HeyForm account. With the latest update of HeyForm, you have just that possibility. You can now share statistics for your forms securely by providing a link […]
How to increase the response rate to your surveys and market research
Often it is not very exciting to be asked to take part in a market survey or answer a questionnaire from, for example, a company you have done business with in the past. You may feel that you don’t have time at the time, that your to-do list is too long, or your inbox is […]
Using HTML in forms
Forms app, risk, or opportunity for your organization?
The use of apps in society is a well-known phenomenon.However, employees within organizations also regularly use “free” Apps. Sometimes even without the knowledge of management and/or the ICT department. However, does this also mean that organizations and companies can use the technology of apps without risk? Because there are big differences between private and business […]
Tips for Retargeting
Make sure that users do not feel persecuted. Don’t bombard them with retargeting ads either, because they are particularly sensitive to this form of advertising. Other variants of retargeting Other variants of retargeting have little in common with the described display ad retargeting. Only a brief mention should be made here: Search Retargeting Newsletter retargeting […]
This is why webinar marketing is worthwhile
Since Covid at the latest, webinars have become part of everyday life in B2B marketing. Not least because the format is ideal for customer acquisition. In this article, we explain how and why webinar marketing works. Webinars have always been a popular content format. Especially among providers of high-priced services that require explanation. Marketers and […]
What is a customer journey map?
A customer journey map outlines the path that the customer takes to make a purchase. Important components are the touchpoints, i.e., the intended points of contact. In addition, the departments concerned are often listed. What does a customer journey map include? An essential part of a customer journey map is all touchpoints from the first […]