Since Covid at the latest, webinars have become part of everyday life in B2B marketing. Not least because the format is ideal for customer acquisition. In this article, we explain how and why webinar marketing works.
Webinars have always been a popular content format. Especially among providers of high-priced services that require explanation. Marketers and customers alike appreciate the format. In times of home offices, webinar marketing has received an additional boost. No wonder – the advantages speak for themselves…
What exactly is a webinar?
The term webinar is made up of the two words “web” and “seminar”. Unlike conventional seminars, webinar participants do not have to be physically present. Rather, they can participate in the webinar from anywhere in the world. A smartphone or tablet is perfectly adequate.
All the presenter needs is a PC and a camera and a microphone. Special webinar software makes it possible to invite and communicate with the participants. Animations or slideshows are often shown during webinars. Software providers have the advantage of being able to present their products directly.